1000+ exhibitors. 1,000,000 square feet of exhibit space. Over 40,000 industry representatives in attendance. The PGA Merchandise Show otherwise the grandest stage in golf equipment and apparel is a wrap.
Already February and the 2011 PGA Show has already come and gone. Time sure does travel fast. For those not familiar, the annual PGA Merchandise Show, held at the Orange County Convention Center (OCCC) in Orlando, FL, is THE annual event for manufacturers and businesses operating in the golf industry. The merchandise show is a sort of annual snapshot of the industry promoting new products, best practices and emerging market trends. This years PGA Merchandise Show continued in that tradition offering a vast and affluent mix of manufacturers and products with fresh branding, pop DJ's, fashion shows, celebrities and more!
For the KBS Tour brand, this year's PGA Show was a transcending moment as just about everyone knew all about KBS. Wherein prior years, we answered a lot of questions about "Who we are" and "what KBS is" this year was entirely different. Instead we were hearing "You guys are in my fitting carts. Love the shaft." Add to that a steady flow of traffic at our various locations and the whole trip was fantastic.
This year, KBS launched a couple new shaft options to our line offering KBS Tour mid-flexes in addition to the KBS Tour90 shaft in parallel tip. Still, with over 100+ brand new 2011 clubs available to hit with KBS shafts, we saw a constant flow of visitors and talked a lot about fitting players into the KBS Tour shaft.
Walking the PGA Show it is exciting to see the innovations and brand development taking place in the golf industry. All in all, a fantastic lead in for the 2011 season. We'll check back in soon!
That's all for now. Cheers Readers!
- The KBS Team
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